Ahead of Tuesday’s release of Sally Rooney’s Beautiful World, Where Are You? the NYT catches up on the buzz around the pre-publication promotional swag. “For some publishing professionals, FSG’s mailings have been humbling.” Some people got the tote bag, but not the yellow bucket hat. Others got both. Some received only the galley. And then there were the pencils and notecards. The paper is late to the tote bag story — GQ already proclaimed the item a “mind-bending newcomer” in the promotional swag category. But it was just a week ago that the NYT misinterpreted some data to proclaim cotton […]
