Gary Vaynerchuk’s finance self-help book Twelve and a Half, published by Harper Business on November 30, sold a reported 455,000 hardcovers in the US in its first week in outlets tracked by NPD Bookscan, bolstered by an unusual bulk-ordering NFT pre-sale campaign — but the book does not appear on the New York Times or NPD Bookscan bestseller lists. Vaynerchuk’s sales were propelled by a late August promotion in which he offered readers a “free” NFT with purchase of 12 copies of the book, reportedly garnering over a million preorders worldwide in 24 hours. Vaynerchuk has previously had success with […]
