Otto Penzler has expanded his longtime relationship with Open Road, which has marketed and distributed MysteriousPress.com titles since the line’s founding in 2011. Now Open Road will power the marketing and distribution of ebooks from Penzler Publishers’ American Mystery Classics and Scarlet imprints. (Norton will continue to distribute the print editions.) “Speaking as a bookseller as well as a publisher, it’s clear that Open Road’s eBook marketing technology drives sales increases not only for ebooks, but for the corresponding print editions as well,” Penzler said in the announcement. “We’re looking forward to more growth as Open Road’s marketing technology is […]
