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Trial Takeaways: Marketing and Publicity

December 14, 2022
By Katy Hershberger

At the antitrust trial, marketing and publicity expenditures were discussed mostly as a way of determining the level of support for Anticipated Top Selling Books (those acquired for $250,000+). While there are exceptions and surprises—the social media influencer whose posts promote the book for free; the modest acquisition that becomes an in-house favorite or hotly […]

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