As of March 1, the American Booksellers Association will switch from IndieBound buy buttons to links to Bookshop, as part of a partnership with the latter retail site. The move was initially planned for 2020, but delayed by the pandemic. They write in an announcement that the aims of the shift are to “help eliminate consumer confusion, improve data for the indie channel, convert more consumers, generate more revenue for booksellers (thanks to a simpler purchase flow and higher conversion rate), and optimize the impact of Bookshop for independent bookstores.” Indiebound.org will remain active and continue initiatives like Indie Store Finder, […]