The bookseller is modifying its longstanding membership program, making it more…complicated. The $25 membership is turning into a $40 “premium” program. The main enhancements are extending the 10 percent discount to most online purchases, some additional cafe enhancements, and a “free” tote bag every year. A new initiative offers a free rewards program, providing rewards “stamps” in exchange for your personal data and letting the store market to you. (“Stamps” is the same term used for rewards points in Waterstones’ long-running program, if you’re wondering why they chose that paradigm.) The WSJ tries to position it as having something to […]