A Wired profile of Bookshop.org founder Andy Hunter details the past and future of the company, most notably explaining that Hunter has raised $2.3 million to fund the company’s initiative to sell ebooks. (Participating bookstores will make 30 percent of the cover price for each book sold.) In January, the ABA — which is a Bookshop investor — voted to invest $200,000 in the ebook rollout, and the project’s main investor is William Randolph Hearst III, who was a principal investor when Bookshop launched. The article acknowledges the challenges involved in the initiative, since many alternative app-based reading platforms have tried […]