Amazon’s KDP has invited some authors to test creating audiobooks through “virtual voice.” Those titles “will be clearly labeled” for customers. They note, “We plan to grow the beta over time and will share updates in the coming months as we have additional information.” In this case Amazon is following the field rather than leading. Apple Books started providing digital narration at the beginning of the year, and Google Play Books did so in April 2022. Ingram began using the technology in late 2021, and Storytel launched their initiative this summer.