Returning Indigo ceo Heather Reisman has given a number of interviews in recent weeks, pledging to return the chain to its core values and aiming to lift book sales to comprise 65 to 70 percent of the company’s revenue. “We will have a yearlong journey” in turning around the chain and “we will do this with our customers; books will move to the center.” That will reverse her own long-term initiative to remake Indigo as “a full lifestyle retailer.” The last time books comprised 65 percent of sales was the fiscal year ending in March 2015. She admits, “I was […]
