The NYT finds Keila Shaheen’s The Shadow Work Journal — republished last month by Simon & Schuster’s Primero Sueño — one of at least a handful of homegrown TikTok Shop bestsellers. The Atlantic wrote about the book last September, when it was said to have sold 290,000 units through TikTokShop since April, “even as experts question its approach—and the author’s credentials.” Earlier this year, Shaheen reached a five-book, 50/50 profit-share deal with S&S, accompanied by a seven-figure advance, represented by Rebecca Gradinger and Albert Lee at UTA. The expanded S&S trade paperback has sold a little under 22,000 copies since […]