European publishers have been sounding the alarm about increasing sales of English-language import editions of books by popular authors for some time now — particularly in Holland and across Scandinavia, where publishers have been lobbying to acquire rights to produce English editions of their own alongside their translations to blunt the effect. Now the NYT explains the popularity of those English-language editions to readers, focusing on the effect of social media: “Booksellers in the Netherlands said that many young people prefer to buy books in English with their original covers, even if Dutch is their first language, because those are […]
