In advance of Banned Books Week in September, Open Road Media is launching a Free Voices Geo-Targeting initiative, a marketing service that aims to help communities impacted by book bans find and purchase challenged books. Previously, they launched a similar tool called Free Voices, highlighting challenged books, but without the geo-targeting element. The new initiative is aimed specifically at the ten states with the highest frequency of book bans: Texas, Florida, Virginia, Tennessee, Wisconsin, Kentucky, Utah, Iowa, Idaho and Nebraska. Enrolled titles will be featured in four weeks of promotions in these targeted areas. Additionally, “publishers will have the option […]
