As the trade portion of the Frankfurt Book Fair wraps up, we’re reminded (and remind you) that the biggest book news of the week had nothing to do with the trade show — and oddly has barely been mentioned in most outlets. We are speaking, of course, about Taylor Swift’s limited-edition book TAYLOR SWIFT: The Eras Tour Book, being sold exclusively at Target physical stores on November 29 (and likely to sell out before becoming available online). Everyone’s talking about it, though within the business we fear people are asking the wrong questions and/or coming to the wrong conclusions. Consider […]
