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November 27, 2024By Michael Cader

Counting Down to the Biggest Book Launch of the Year

November 27, 2024By Michael Cader

Target stores open at 6 AM on Friday morning, expecting to see lines to customers waiting in particular for copies of TAYLOR SWIFT: The Eras Tour Book. There is a maximum limit of four copies per person. The WSJ reports that the chain will have two million copies available (“according to a person familiar with the matter”). Target has just under 2,000 stores in the US; there’s no telling how the inventory is allocated, but that would provide for an average of 1,000 copies per store. Books will be available online the following day if inventory is still available. A […]

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Filed Under: New Releases/Forthcoming

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