Circana Bookscan reported that Taylor Swift’s The Eras Tour book sold 814,000 hardcovers on Friday and Saturday at Target stores. The WSJ had previously reported that Target ordered 2 million copies of the book, which leaves plenty in inventory for the days ahead. That makes the book the fastest-selling release of 2024, and Bookscan noted it is “the second-highest adult non-fiction release in BookScan history, just behind Barack Obama’s A Promised Land, which sold 816,300 print units in its first week of sales.” More recently, that makes it comparable to the release of Colleen Hoover’s IT STARTS WITH US two […]
