Bertelsmann announced a “strategic collaboration” with OpenAI, a major feature of which seems to a corporate-wide license of ChatGPT Enterprise for its employees, who will use the product “to increase the efficiency of existing processes in the daily workflow.” Additionally, “experts and creatives from the group’s content businesses will work with OpenAI to develop new ways of creating and distributing video, audio, and text content.” Among the sample projects cited in the release, “In marketing, AI will facilitate processes, e.g. with personalized book recommendations on social media at Penguin Random House,” and “at RTL Deutschland, journalists will be supported by […]
