In his yearly letter to employees, Open Road ceo David Steinberger notes the company’s growth, and its success in targeting readers. The number of titles in Ignition, Open Road’s ebook backlist marketing program, increased 44 percent, “the largest annual title increase in our history.” Steinberger also notes that the Amazon star ratings for Ignition titles has increased over time. According to data shared with PL, 50 percent of books with a rating of 3.1–3.3 made it to 4 stars within 3–5 years. That number goes up to 58 percent for books that started with a 3.4–3.6 rating and 59 percent for […]
