Netgalley will release a standalone consumer marketing website called Booktrovert in the second quarter of this year, the company announced today. According to a release, Booktrovert will help readers “celebrate their love of books by participating in digital giveaways, special promotions, and fun bookish activities.” Publishers, authors, and PR firms can start setting up book giveaways–which can be public or limited to certain audiences–in advance in early April. “Publishers have long asked how they can best utilize NetGalley’s tools for their consumer marketing efforts, and it’s no secret publishers, authors, and readers alike are seeking more options for secure ebook […]
