Mo Willems’ company, Hidden Pigeon, has announced a new 10-year licensing agreement with Union Square & Co. for books and products featuring Willems’ characters. Union Square will launch 15-20 new titles per year, including “color and activity books, storybooks, readers, board books, workbooks, novelty formats, and more.” The deal, apparently struck earlier and announced now ahead of the Bologna Book Fair, began with Don’t Let The Pigeon Color This Book! published in October 2024 and includes more books scheduled for fall 2025, including a board book, The Pigeon WON’T Count to 10!. The Knock Knock imprint will also release gift and […]
