Circana reports that the romance market continues to grow, with year-to-date print sales up 24 percent from the same period last year. A total of 51 million units have been sold in the past 12 months, nearly doubling sales from four years ago. While some of this growth can be attributed to Rebecca Yarros’ Onyx Storm, which sold 1,288,300 hardcovers across deluxe and standard editions in its first week, the category shows double-digit growth even excluding the Yarros. Top-growing romance authors include H.D. Carlton, Rina Kent, and Elsie Silver. Circana observes that, “A desire for dark subjects is surfacing within the […]
