On the Open Book podcast, Sourcebooks founder and ceo Dominique Raccah discusses how her business is built on data analysis. Raccah told host David Steinberger that she attributes the publisher’s success to “math.” “So I’m personally both a passionate reader and a data nerd,” she said. “That mix has shaped Sourcebooks from the very beginning. I read broadly…and the reader in me will ask things like, well, why does this story matter? And on the other hand, the statistician in me wants to know about impact. How do we make books resonate? How do readers discover story? How do we […]
