In the latest issue of the Open Book podcast, Open Road ceo David Steinberger talks with Books-A-Million ceo Terry Finley about how their customers have changed over the years, the chain’s growth, and what’s selling in their stores—and what’s not. Finley said that the biggest change in books retail over the past few decades is the customer. BAM’s core demographic, he said, “was a 45-year-old woman, married with two children, college education, decent family income.” Now, it’s “much younger”—18-40 and majority female. The books that drive the retail market have changed too. While major tentpole authors like Dan Brown and […]
