Supadu and Firebrand Technologies, both owned by Media Do International, have partnered to launch Radley Books, which allows customers of Firebrand’s metadata distribution service to sell books directly to consumers through Shopify. According to a release, Radley Books was created “in response to publisher demands for straightforward direct-to-consumer sales” without having to build an e-commerce website on their own. “Publishers want to own their reader relationships, but launching a strong eCommerce website is still too often expensive, complex, and slow,” Supadu president Sarah Arbuthnot said. “By bringing together Supadu’s metadata-driven eCommerce and website solutions with Firebrand’s Eloquence on Demand service, […]
