Brendan Curry, director of the trade group at Norton, is on the Open Book podcast this week speaking to David Steinberger about changes in the nonfiction market since 2020 and current publicity and marketing challenges. Black Lives Matter triggered an unexpected hunger for nonfiction, he explains. “We started to see mass curiosity at a level of more mass culture, a real hunger for understanding about pretty deep and painful and complex issues in American life,” he says. This resulted in “really large sales results from books that you wouldn’t expect,” like The Color of Law by Richard Rothstein, which began […]
