On day two of London Book Fair, chatter on the convention floor kept returning to how to revive nonfiction. Meanwhile, the programming continued to address audio, AI, and declining attention spans. Niamh Parsley, head of product & design for audiobooks at Spotify spoke about Page Match, noted that the company has tracked about a 50/50 split between people who come looking for a specific audiobook and people who happen upon a book they want to listen to. “We’re not relying on authors to bring their audiences to Spotify,” she said. Additionally, the app uses data from customers’ listening to help […]
