Viacom to Split; Simon & Schuster Goes to CBS — for Now The Viacom board announced their approval of splitting the company in two yesterday, with the “growth” assets retaining the Viacom name and the “mature” assets — including CBS, Paramount TV and King World, Infinity Broadcasting, Showtime, the outdoor advertising group and, yes, Simon & Schuster — going under the moniker of CBS Corp., run by Les Moonves. (Please note, if you rely on the NYT for your news, they get the Simon & Schuster story wrong today.) Viacom will announce more specific details over “the next several weeks.” […]
