Summer Promotions In Advance of Christmas Film The new film version of THE LION, THE WITCH AND THE WARDROBE doesn’t release until early December, but USA Today reports that retailers are already putting together lavish displays featuring at least some of the 145 different Narnia SKU’s offered by Harper. Target started stocking up in May; Borders is promoting in the front of the store and as part of summer reading displays; and BN will launch table displays later this week. BN children’s buyer Joe Monti says that after the showing of a Narnia trailer in May, “sales have been doubling […]
