The UK launch of the Sony Reader has taken a page from Amazon’s playbook, with excitement over unspecified numbers and demand. Waterstone’s, which has a two-week exclusive on initial sales before the device rolls out among other retailers, has–you guessed it–“sold out” of their initial stock of “the thousands of Readers supplied for launch” (e.g. their initial order.) But there are more on the way: they are “working with Sony to ensure regular deliveries of stock to stores – no one will have to wait very long to get their Reader.” Commercial director Neil Jewsbury tells the Bookseller “we’ve also […]