There’s no question that one segment of the publishing industry–the James Patterson business–remains thriving. The UK’s Independent has him “on target to sell more than 20m books in the US alone” this year, with 10 original Patterson titles launching in the UK during 2008. Patterson tells the paper: “There is a kind of Mickey Mouse way of looking at brands. In particular in the States, a lot of the publishing houses are lost in the Middle Ages, they really don’t have a clue. I remember initially it was like, ‘Oh my God, he’s going to hurt the brand by doing […]
