A report due out this week from research conducted by HarperCollins, the Trade Publishers Council and the National Year of Reading (NYR) says the book trade is “too intimidating” towards the C2DE socio-economic group, characterized as lower income, non-professional families. The report found that many families in this group, numbering up to 20 million, found books to be “alien and unattractive” while reading was considered “an anti-social activity for people who don’t know how to live.” NYR project director Honor Wilson-Fletcher said: “These are good solid families who don’t have literacy problems but who just don’t read. They are one […]
