In the UK, a survey of heavy book-buying habits conducted by Book Marketing Limited and Lovereading demonstrated that while 56% of the approximately 1,300 respondents use the Internet to find out about books, social networks were less useful as a recommendation tool – only 34% found social networks as a whole to be helpful, and Twitter even less so (at 17%). The figures contrast with author and retailer websites, which 83% found “useful” when taken in total. (Of course, when Facebook now allegedly accounts for 1 in 4 pageviews, one could argue about what the definition of a website is […]
