Retailers of movie tie-in editions of The Lovely Bones should be on alert. In test screenings, Paramount has found that “the film’s most promising target audience is teen and college-aged girls,” even as “adults so far appear to be lukewarm on the picture…. Most people involved in the film originally thought it would primarily appeal to older moviegoers.” The studio’s co-president of marketing Megan Colligan confirms, “While the initial plan was that the primary target audience was over 25, we discovered that the teen and college-aged audience is critical to the success of this movie.”LAT In other Hollywood reports, Chris […]
