Simon & Schuster has developed a program that uses non-fiction book content from their list to drive vertically-targeted consumer service websites. They have started with Tipsonhealthliving.com, Tipsonlifeandlive.com, and Tipsonhomeandstyle.com, and will follow with sites on other topics such as career & money and religion. The company says the sites were inspired by the success of content syndication partnerships that push articles derived from S&S books to partners including MSN and Yahoo!. S&S the syndication has “garnered millions of page views, generated high click-through rates and helped to increase sales levels of select titles” and the company “expects to enter into […]
