So over the weekend we ran a short link to Kraft Foods’ proudly announcing the publication of their “first branded ebook,” SPREAD A LITTLE JOY. Comprising 70 recipes, it’s purpose is to show that “it’s amazing what a little Philly can do. It’s more than an extra ingredient — it’s a secret weapon.” Once upon a time this kind of project would have been issued in conjunction with a traditional publisher, or at least a packager. (Indeed, Philadelphia Cream Cheese has a number of printed books available via Publications International.) But this ebook, on sale via Apple and Amazon, was […]
