Yesterday, Brian O’Leary kicked off BISG’s NEXT conference–Developing the 2020 Publishing Program–with a reprise of his Context First presentation (previously delivered at Books in Browsers and Tools of Change). “The challenge is not just being digital,” O’Leary said, “It’s about being relevant.” His vision of “a digital-first, content-abundant universe”, where users define their content consumption experiences and publishers must develop flexible processes and workflows, appropriately set the stage for the day’s challenge of developing strategies for a fictional publisher in the year 2020. In small working groups, participants outlined mobile and content strategies, addressed discoverability, and defined the publisher’s customer-base and core […]
