Borders received approval from federal bankruptcy court Wednesday to auction its name (as well as the brand names of once-operational subsidiaries Waldenbooks and Brentano’s), trademarks, website, and email lists on September 14, Reuters reported. Borders has enlisted Streambank to manage the sale of Borders’ intellectual property assets, with the firm’s principal David Peress noting in a statement that in addition to its marks and e-commerce assets, “Borders is the holder of a contiguous block of IPv4 addresses which it seeks to transfer to a qualified buyer.” A stalking horse bidder for the IP assets will be named in advance of […]
