Borders held an auction for its intellectual property Wednesday and Hilco Streambank, which conducted the proceedings and fielded offers from ten bidders, announced they had sold various assets for nearly $15.8 million. Hilco Streambank was vague on exactly who bought what asset, initially naming only Barnes & Noble and Berjaya Books among the “multiple bidders” who each acquired pieces of Borders’ IP, including a global portfolio of trademarks, the Borders, Waldenbooks and Brentano’s trade names, various domain names, and the Borders.com website. Barnes & Noble paid approximately $13.9 million, but no one has specified yet what they bought.Berjaya Books owns […]
