We had heard from publishers that Amazon was working on a bundling program to offer inexpensive ebook “upgrades” to customers who had already purchased print books, and today the company pre-announced their awkwardly-named but otherwise-inspired Kindle MatchBook program. With relatively limited adoption from publishers — about 10,000 titles, Amazon says — the advance press release also serves as a “call to all authors and publishers to enroll their books.” HarperCollins is the one participating publisher named by Kindle executive Russ Grandinetti. The program is set to launch in October. Price has been the sticking point for most publishers — with […]
