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October 31, 2013By Michael Cader

In the UK, Harper and Foyles Dabble with Pricey Bundles

October 31, 2013By Michael Cader

Harper has launched another modest experiment in the UK, offering bundles of print and ebook editions on 8 titles, exclusively through Foyles. The ebooks are redeemed through a printed voucher shrinkwrapped with the hardcover edition. The Bookseller reports that “Foyles said the price of the bundles will be around £5 more than buying the hardback title alone.” But that seems to compare the bundle price to the paper list price, rather than Foyles’ own selling price; the effective cost of the bundles looks to be much higher. On Foyles’ site, the bundle of Amy Tan’s Valley of Amazement at £22.99 […]

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Filed Under: eNews, New Business Models, Pricing

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