F+W Media has taken another step forwards as an art and crafts powerhouse with the acquisition announced on Friday of New Track Media, which has 30 consumer enthusiast brands in select craft categories, woodworking, and astronomy. New Track’s assets include “three robust direct-to-consumer catalog businesses with more than 12 million members and revenues in the tens of millions.” As F+W ceo David Nussbaum said at the Digital Book World conference recently, the company already has “more than 20 million individual consumer ecommerce orders annually.” With their previous acquisitions of Interweave, Martha Pullen Company, and Love Sewing, over 60 percent of […]
