After two years of well-intentioned but powerless experimenting with inviting “power readers” to BEA, Reed Exhibitions got it right by turning over the reformatted Book Con to their pop-culture unit. Now the questions are how far can they take the consumer show, and how can the BEA part keep up. Saturday’s Book Con ticket sales were capped at just over 10,000 to keep from completely overfilling the allocated space and the show was declared sold out. The most powerful readers were the ones with strong, healthy lungs: The secret behind the show’s success was teenagers (who sometimes allowed their parents […]
