Budweiser changed their name to America for part of this year, but the big US trade book show is going the other way, telling booksellers that “Book Expo America” has officially changed its name to Book Expo (or, rather, BookExpo). A refreshed web site shows off the new Book Expo logo and branding, though for web purposes, the show remains bookexpoamerica.com since bookexpo.com has been owned by someone else for years. More practically, the show and the ABA have agreed to a long overdue move: The annual ABA Celebration of Bookselling luncheon that draws lots of booksellers and executives off […]
