Marketing technology and services startup Optiqly — still in private beta and launching shortly — will provide a version of their tools through Ingram’s CoreSource as a subscription service, adapted to focus on servicing the company’s distribution clients. The deal provides Ingram an exclusive among a limited set of large distributors and wholesalers. Ingram Content Group Ventures was the investor in Optiqly’s first seed funding, and they are leading the second seed funding round, underway now. Director of data services at ICG Margaret Harrison says in the announcement, “Publishers understand the importance of metadata and online marketing to access consumer […]
