Yfat Reiss Gendell has left Foundry Literary + Media, which she co-founded, to start a new agency, YRG Partners. Joining her from Foundry are Tanusri Prasanna, Peter Steinberg and Adriann Ranta Zurhellen. Gendell indicates to Deadline “the agency will partner with a series of existing and new private equity firm relationships, each active in intellectual property and consumer brand development, to match-make between clients and the investment community, and to create unconventional opportunities that work alongside or independent of existing publishing models.” YRG will have offices in New York and Los Angeles. Reportedly, Foundry partner Peter McGuigan is also setting up […]
