In a Winter Institute keynote, futurist author Brian David Johnson walked booksellers through the process detailed in his book, The Future You: Break Through the Fear and Build the Life You Want, while also fielding specific questions from ABA president Allison Hill. Johnson urged booksellers to start by giving themselves permission to create what he called their “future story,” by getting really specific about what they want for their businesses as the world seeks to normalize after the pandemic. Then, he said, write it down. The remaining steps: Find your people: Who are your partners in creating this future? Share […]
