Since October, Audible has been “conducting limited testing” on including ads in select audiobooks, podcasts, and original content for non-members. Listeners who don’t subscribe to Audible have “ad-supported access to a limited set of Audible titles” and will hear a total of eight ads in a 24-hour period. The ad-supported titles are meant to be discovered organically: If a consumer searches for an audiobook and comes upon the Audible listing, it may be available for free. A company spokesperson said that the goal of the program is to attract listeners and grow the audience for audiobooks. They could not offer […]
