Next Big Idea Club is “pivoting” with the launch of Next Big Idea Originals, an imprint offering short, nonfiction audiobooks. Founder and ceo Rufus Griscom calls it, “A critical inflection point in the expansion of our business model.” He says the new audios, “Mark a key moment in our evolution into a next generation publisher. We intend to build a two-sided marketplace between authors and readers/learners, with an emphasis on shorter formats and audio delivery.” The first audio shorts, averaging 60 minutes in length, are IMMORTALITY: A Users Guide by Steven Johnson, and a forthcoming work by Nir Eyal, author […]
