Bertelsmann commissioned a study from Enders Analysis and Arthur D. Little on various media industry uses of artificial intelligence so far. In publishing, the report touts Penguin Random House’s BookBoost, “a proprietary platform that leverages first-party data, automation, machine learning, and AI to fully automate the process for Facebook and Instagram advertising.” They note the tool “helps to create, execute, and test advertising campaigns at scale with a focus on driving incremental sales and marketing efficiencies. Results to date are very promising, with key metrics on par or above benchmarks with strong performance in driving ad clickers to retail.” The […]
