It’s not just for books. TikTok readers have discovered ereaders and self-proclaimed “Kindle girlies” are fueling device sales, particularly for Amazon. The WSJ speaks to vice president of Amazon Devices and Services Kevin Keith, who says in that vague happy Amazon way that “Kindle sales have grown in double-digit percentages for each of the past two years and are on track for similar gains this year.” Keith reports that a good portion of that growth — approximately 60 percent — comes from people who have never owned a Kindle ereader previously. (On the other hand, that also means that about […]
