At the UBS Global Media and Communications Conference on Tuesday, Harper Collins ceo Brian Murray discussed the growth of audio and the success of the company and the books business as a whole. Much of the conversation focused on emerging technologies. Murray said that audiobooks have “eclipsed” ebook sales for the publisher, in part due to the growth of listeners using Spotify and Audible. While previously, audiobook listeners were very committed to the format and used Audible, Spotify was able to target “more occasional audiobook listeners” who were already using the platform for music and podcasts. “We now know, a […]
